65
decking brush
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Growth
Great+86.7%90-day search growth — must beat 0% to launch
Review moat
Great464.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.39avg listing price — sweet spot $15–$100
Market size
Okay£131K£131K/yr · 105K searches
Price range
Bad£3.41–£14.55cheapest to priciest tracked listing — scored on the share inside $15–$100