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decking boards
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible89.06avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£42.28avg listing price — sweet spot $15–$100
Growth
Good+55.9%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£7.03–£229.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£94K£94K/yr · 496K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals Out of Stock