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dart sharpener
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great127.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£70K£70K/yr · 154K searches
Avg price
Bad£4.84avg listing price — sweet spot $15–$100
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.48–£11.94cheapest to priciest tracked listing — scored on the share inside $15–$100