40
curtain tape
Skip itPrices mostly outside the sweet spot ($2.75–$9.87) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,604.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 75K searches
Price range
Bad£2.75–£9.87cheapest to priciest tracked listing — scored on the share inside $15–$100