34
crowbar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,059.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay£155K£155K/yr · 179K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Avg price
Bad£8.43avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.92–£13.52cheapest to priciest tracked listing — scored on the share inside $15–$100