55
core drill
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($67K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£65.23avg listing price — sweet spot $15–$100
Review moat
Great386.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Bad£6.54–£384.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 73K searches