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concrete glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,953.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 30K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.26–£12.05cheapest to priciest tracked listing — scored on the share inside $15–$100