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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 11Conversion 79Competition 57Returns 98Price range 27Avg price 21Brand share 7Review moat 18Quality gap 58

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£154K

£154K/yr · 254K searches

Price range

Okay£3.09–£19.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.61

avg listing price — sweet spot $15–$100

Review moat

Bad16,173.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand