44
command hooks heavy duty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£183K£183K/yr · 296K searches
Review moat
Bad9,901.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.75–£12.17cheapest to priciest tracked listing — scored on the share inside $15–$100