45
cold chisel
Skip itPrices mostly outside the sweet spot ($3.43–$13.75) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good744.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 63K searches
Price range
Bad£3.43–£13.75cheapest to priciest tracked listing — scored on the share inside $15–$100