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coat hooks
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 2.7M searches
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.25–£25.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,042.02avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Growth
Bad-36.0%90-day search growth — must beat 0% to launch