51
clear tape
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($0.83–$13.89) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£141K£141K/yr · 193K searches
Review moat
Bad6,737.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.44avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£13.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand