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clear silicone sealant
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good£405K£405K/yr · 356K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,234.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£2.57–£20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.14avg listing price — sweet spot $15–$100