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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 11Conversion 65Competition 40Returns 98Price range 84Avg price 95Brand share 0Review moat 79Quality gap 23

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.31

avg listing price — sweet spot $15–$100

Price range

Great£10.56–£44.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great418.3

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£119K

£119K/yr · 85K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand