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chiminea cover
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Growth
Great+98.2%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great442.69avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.52avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad£5.92–£15.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£20K£20K/yr · 30K searches