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chalk line
Worth a lookShows low returns (0.5%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Good563.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.00avg listing price — sweet spot $15–$100
Price range
Good£4.30–£26.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£220K£220K/yr · 128K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf