57
chain lock
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.32–£33.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,874.05avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.57avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 53K searches