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central heating inhibitor

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Soft demand (-40.9% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 5Conversion 92Competition 33Returns 97Price range 49Avg price 60Brand share 42Review moat 72Quality gap 23

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good615.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.19

avg listing price — sweet spot $15–$100

Price range

Okay£7.27–£22.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£113K

£113K/yr · 76K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-40.9%

90-day search growth — must beat 0% to launch