55
cctv sign
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($0.75–$10.71) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good597.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Okay£159K£159K/yr · 326K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Price range
Bad£0.75–£10.71cheapest to priciest tracked listing — scored on the share inside $15–$100