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castor cups
Skip itPrices mostly outside the sweet spot ($3.58–$13.98) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,499avg incumbent reviews — the moat a new listing must climb
Market size
Bad£84K£84K/yr · 207K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Price range
Bad£3.58–£13.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand