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cash box
Skip itSoft demand (-6.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay£262K£262K/yr · 415K searches
Review moat
Okay1,991.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.41–£19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.27avg listing price — sweet spot $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch