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50

carpet knife

Worth a look

Shows low returns (0.6%), but soft demand (-19.1% this quarter) keeps it on the watch list.

Market size 45Growth 15Conversion 46Competition 75Returns 97Price range 85Avg price 52Brand share 25Review moat 61Quality gap 28

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Great£4.36–£88.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,061.61

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.25

avg listing price — sweet spot $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£242K

£242K/yr · 536K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch