61
cable ties
Launch itA $1.7M/yr market growing +24.6% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 1.5M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,959.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.78–£19.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.03avg listing price — sweet spot $15–$100