44
cable tacks
Skip itPrices mostly outside the sweet spot ($2.58–$11.45) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,998.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 58K searches
Avg price
Bad£4.72avg listing price — sweet spot $15–$100
Price range
Bad£2.58–£11.45cheapest to priciest tracked listing — scored on the share inside $15–$100