57
cabinet hinges
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good753.1avg incumbent reviews — the moat a new listing must climb
Market size
Good£389K£389K/yr · 489K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay£3.99–£22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand