50
bump cap
Worth a lookShows low returns (1.1%), but a small market ($71K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good607.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Price range
Okay£6.06–£23.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 113K searches