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54

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Worth a look

Shows searches that convert (11.1% search→purchase), but a small market ($57K/yr) keeps it on the watch list.

Market size 14Growth 41Conversion 92Competition 72Returns 92Price range 14Avg price 21Brand share 75Review moat 55Quality gap 42

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,280.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.43

avg listing price — sweet spot $15–$100

Market size

Bad£57K

£57K/yr · 69K searches

Price range

Bad£3.31–£16.98

cheapest to priciest tracked listing — scored on the share inside $15–$100