47
bucket trowel
Skip itSoft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Good£5.85–£35.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good869.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.58avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 73K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-19.7%90-day search growth — must beat 0% to launch