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57

brick trowel

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 29Conversion 83Competition 63Returns 98Price range 77Avg price 85Brand share 51Review moat 74Quality gap 42

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£18.92

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Great£4.38–£51.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good554.83

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£134K

£134K/yr · 80K searches

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch