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brick acid
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good616.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.81–£29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£126K£126K/yr · 113K searches
Competition
Bad82%top-5 click share — a locked-up shelf