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Skip itPrices mostly outside the sweet spot ($4.24–$16.60) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,312.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.33avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 74K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.24–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100