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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 14Conversion 43Competition 18Returns 87Price range 75Avg price 93Brand share 7Review moat 60Quality gap 40

Avg price

Great£49.33

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great£21.94–£126.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,096.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£137K

£137K/yr · 81K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand