71
body tape
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Growth
Great+104.6%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good£591K£591K/yr · 609K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,173.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Price range
Bad£3.42–£17.68cheapest to priciest tracked listing — scored on the share inside $15–$100