52
boat level
Worth a lookShows low returns (0.6%), but soft demand (-37.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£22.48avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good£4.10–£118.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,760.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£246K£246K/yr · 140K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-37.0%90-day search growth — must beat 0% to launch