50
black screws
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.48–$9.92) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great105.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 100K searches
Price range
Bad£2.48–£9.92cheapest to priciest tracked listing — scored on the share inside $15–$100