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beeswax polish for wood
Skip itPrices mostly outside the sweet spot ($3.61–$14.22) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£253K£253K/yr · 283K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,498.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Price range
Bad£3.61–£14.22cheapest to priciest tracked listing — scored on the share inside $15–$100