49
bathroom corner shelf
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great£15.61avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.31–£29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,033.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 215K searches
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand