41
basin waste
Skip itPrices mostly outside the sweet spot ($3.40–$12.32) — this niche doesn't clear our bar today.
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,443.38avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 168K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.40–£12.32cheapest to priciest tracked listing — scored on the share inside $15–$100