58
allen key set
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great£968K£968K/yr · 954K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,923.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.22–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.17avg listing price — sweet spot $15–$100
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand