58
25m extension lead
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£20.16avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great£10.90–£33.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.2%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£320K£320K/yr · 196K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,445.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality