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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 51Conversion 17Competition 11Returns 71Price range 53Avg price 90Brand share 0Review moat 21Quality gap 57

Avg price

Great£59.18

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£337K

£337K/yr · 421K searches

Price range

Good£17.67–£173.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.2%

90-day search growth — must beat 0% to launch

Review moat

Bad10,662.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand