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white psu
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great167.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£84.56avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay£32.65–£180.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 30K searches