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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 39Competition 22Returns 96Price range 78Avg price 93Brand share 5Review moat 70Quality gap 53

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£49.35

avg listing price — sweet spot $15–$100

Price range

Great£26.48–£120.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good716.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£148K

£148K/yr · 98K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand