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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 15Conversion 79Competition 38Returns 98Price range 58Avg price 60Brand share 13Review moat 31Quality gap 23

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.19

avg listing price — sweet spot $15–$100

Price range

Good£6.65–£26.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£208K

£208K/yr · 198K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,362.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand