37
vga cable
Skip itPrices mostly outside the sweet spot ($3.86–$8.35) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,342.46avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£58K£58K/yr · 73K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.21avg listing price — sweet spot $15–$100
Price range
Bad£3.86–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier