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usb to usb
Skip itPrices mostly outside the sweet spot ($2.66–$7.09) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,350.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay£115K£115K/yr · 204K searches
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£4.41avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£7.09cheapest to priciest tracked listing — scored on the share inside $15–$100