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Prices mostly outside the sweet spot ($2.83–$7.32) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 88Competition 47Returns 96Price range 0Avg price 13Brand share 53Review moat 25Quality gap 88

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,835.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Market size

Bad£66K

£66K/yr · 140K searches

Avg price

Bad£4.55

avg listing price — sweet spot $15–$100

Price range

Bad£2.83–£7.32

cheapest to priciest tracked listing — scored on the share inside $15–$100