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Prices mostly outside the sweet spot ($2.90–$8.22) — this niche doesn't clear our bar today.

Market size 52Growth 13Conversion 85Competition 17Returns 96Price range 0Avg price 13Brand share 27Review moat 16Quality gap 21

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Market size

Good£315K

£315K/yr · 711K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Review moat

Bad20,171.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.66

avg listing price — sweet spot $15–$100

Price range

Bad£2.90–£8.22

cheapest to priciest tracked listing — scored on the share inside $15–$100