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Prices mostly outside the sweet spot ($2.70–$9.28) — this niche doesn't clear our bar today.

Market size 89Growth 24Conversion 91Competition 26Returns 96Price range 0Avg price 16Brand share 28Review moat 9Quality gap 40

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.6M

£1.6M/yr · 2.6M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.81

avg listing price — sweet spot $15–$100

Review moat

Bad32,774.05

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.70–£9.28

cheapest to priciest tracked listing — scored on the share inside $15–$100