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Prices mostly outside the sweet spot ($3.71–$14.86) — this niche doesn't clear our bar today.

Market size 54Growth 16Conversion 96Competition 41Returns 83Price range 0Avg price 22Brand share 41Review moat 23Quality gap 60

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£367K

£367K/yr · 339K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,166.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.08

avg listing price — sweet spot $15–$100

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Price range

Bad£3.71–£14.86

cheapest to priciest tracked listing — scored on the share inside $15–$100